The art of commenting

Updated on
December 19, 2025

In this video, we break down the most underrated growth strategy on LinkedIn: commenting.

We explain why you should stop leaving generic comments like "great post" and start adding real value. You’ll learn the 6 essential rules for writing comments that get noticed, build relationships, and turn casual interactions into a genuine community that fuels your growth.

Key features covered in this tutorial:

  • 0:00 - The Easiest Growth Lever: Why commenting is key to reach
  • 0:29 - 1. Be Genuine: Reacting with intent and enthusiasm
  • 0:49 - 2. Add Value: How to move the conversation forward
  • 1:08 - 3. Use Humor: When to be funny (and when not to)
  • 1:26 - 4. Leverage Relationships: Letting your natural tone show
  • 1:41 - 5. Be Vulnerable: Sharing personal stories to connect
  • 1:54 - 6. Belong vs. Perform: The right mindset for community growth