Why engagement matters

In this video, we break down why posting content alone is not a strategy: it’s just shouting into the void.

We explain why meaningful engagement is the true engine of LinkedIn growth and why most people are drastically underestimating the volume of interaction needed to see results.

Key features covered in this tutorial:

• 0:00 - The Engagement Reality: Why posting without commenting fails
• 0:13 - The Fitness Analogy: Why 2-5 comments a day isn't enough (aim for 25-50)
• 1:18 - Inbound vs. Outbound: Nurturing your comments vs. reaching new audiences
• 2:15 - Micro-Posts: Re-framing comments as standalone content pieces
• 2:45 - Producer vs. Consumer: Moving from passive scrolling to active building
• 3:29 - Rule #1: Why quality beats spammy, automated one-liners
• 4:03 - Rule #2: The importance of tracking your engagement to avoid "fake work."