Why Most Founders Fail on LinkedIn and the Role of Content in Your Sales Pipeline

Will explains why you should care about building LinkedIn as part of your sales pipeline and what role content can uniquely play to build trust with your prospects.

He breaks down the top reasons why most founders post and give up, and introduces foundational concepts like the belief system, hooks, and conversion paths.

Key discussions in this video:

• 0:00 - Intro: how to use LinkedIn as an effective lead gen platform
• 2:21 - The core problem: most founders post once or twice, see no results, and give up
• 5:41 - The 95/5 rule: 95% of buyers aren't in a buying mindset when they see your post
• 7:12 - The real output of content: warm prospects so they already trust you
• 8:56 - The 4 ways to transform someone into a buyer