Why Core Beliefs are the Only Thing AI Can't Copy
Updated on
April 13, 2026
Will walks us through why it's important to establish core beliefs before you start posting. It's the only thing that AI can't copy.
He shares his method to identifying 3-5 core beliefs, examples from his own profile, and prompts to uncover yours.
Key discussions in this video:
- 0:00 - Core beliefs: the only thing in content that can't be copied by AI or competitors
- 1:29 - Three example core beliefs from Will's own profile
- 3:22 - Why core beliefs aren't narrow - you can express them in many different ways
- 3:43 - How to find your beliefs: 4 prompts to uncover what you truly stand for
- 4:50 - The key test: if everyone agrees with your post, it's not a belief
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