How to Turn Followers into Buyers

Will explains his personal process for turning followers into leads, then buyers. He walks us through different types of content that you can share across to your prospects.

At the core of this section, Will shares the ultimate DM playbook that scores genuine conversations and outcomes.

Key discussions in this video:

• 0:00 - Buyers don't move through a funnel - they orbit you
• 1:23 - Lead magnets: the bridge between follower and buyer
• 2:08 - The 3 tiers of lead magnets: checklist, workshop, and audit
• 4:46 - The DM playbook: tailor follow-ups to the action they took
• 6:28 - The elevator test: if you wouldn't say it in person, don't send it