Why LinkedIn is a B2B Goldmine (and Who's Actually Buying There)
Updated on
June 3, 2026
Michel Lieben grew ColdIQ to $7M ARR with 80% of revenue from LinkedIn alone.
He breaks down who actually buys on LinkedIn, why your tagline matters more than you think, and why LinkedIn posts now rank inside ChatGPT.
Key discussions in this video:
- 0:00 - From 2 clients to $7M ARR (80% from LinkedIn)
- 1:30 - Who buys on LinkedIn: sellers, marketers, HR (and why)
- 4:00 - Multi-product positioning: focus or stay complementary
- 6:30 - LinkedIn posts now rank in ChatGPT and Claude (the alt-text hack)
- 8:00 - Why your tagline keywords should match your post topics
