Anatomy of a Viral LinkedIn Post: The 4 Ingredients
Updated on
June 3, 2026
The four ingredients of a scroll-stopping post: image, hook, body, CTA.
Michel walks through real examples - including a live teardown of his 73K-impression "Cloud Code for outbound" post - and reveals the daily timing rule that doubled his engagement.
Key discussions in this video:
- 0:00 - Why every post needs an image
- 1:30 - The 4-part funnel: image, hook, body, CTA
- 4:00 - The hook formula: numbers + social proof
- 7:00 - Live teardown of a 73K-impression post
- 11:00 - Post at the same time every day (the "TV show" rule)
