How to Go Viral Every Time
Updated on
June 3, 2026
Anyone can go viral once. The real game is recurring formats that perform week after week.
Michel walks through ColdIQ's content pillar system - including the personal story format that turned "I failed 7 businesses" into a 66K-impression post.
Key discussions in this video:
- 0:00 - Why winning on LinkedIn = recurring formats, not viral luck
- 0:30 - Monday = tools carousel (the format you decline forever)
- 3:00 - Tuesday = personal story (why vulnerability resonates)
- 4:30 - "I failed 7 businesses, made $550K last month" - a 66K-view post
- 6:00 - Wednesday = outbound tip (why pillars beat creativity)
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