Why Your Impressions Dropped in 2026 (It's Not Just You)

Updated on

June 26, 2026

If your impressions are down, you're not imagining it.
And no, it's not just you.

Holly Joyner (59k followers, 150+ clients, 20M impressions earned) breaks down LinkedIn's 2026 shift from a relationship-based to an interest-based algorithm, and what it means for small and mid-sized creators.

The big takeaway: make sure your profile is interesting for the right reasons. Clarity beats cleverness, especially in your headline.

Key discussions in this video:

0:00 - What's actually "normal" for your follower count
1:15 - LinkedIn's 2026 shift: relationship-based to interest-based
2:30 - How LinkedIn now "codes" you by your profile and keywords
3:45 - Why your headline needs clarity over cleverness
5:00 - Why a small, interested audience beats 100K scattered followers

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