Impressions Aren't a Vanity Metric (Here's What They Actually Tell You)
Updated on
June 26, 2026
People are quick to dismiss impressions as a vanity metric.
That's not exactly true.
Holly Joyner (59k followers, 150+ clients, 20M impressions earned) explains what your impressions are really telling you.
Plus: the difference between impressions, reach, and engagement that almost everyone gets wrong.
Key discussions in this video:
- 0:00 - Why "impressions are a vanity metric" is bad advice
- 1:15 - What an impression actually is (and why one person can count twice)
- 2:30 - Impressions vs reach vs engagement: the difference that matters
- 3:45 - How LinkedIn changed the way impressions are counted
- 5:00 - What's normal: even OGs aren't going viral every post
- 6:00 - Finding your real numbers in LinkedIn and Taplio analytics
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