Define your content pillars

In this video, we guide you through defining your content pillars: The foundational step of building a successful LinkedIn strategy.

We explain what a content pillar is (the intersection of your target audience and your core themes) and how to select 3-5 recurring topics to build authority. You’ll learn how to configure these in your Taplio AI Settings to optimize content generation and how to use Labels to track and analyze your performance against these specific theme.

Key features covered in this tutorial:

0:00 - Defining Content Pillars: Understanding the mix of audience and themes

0:19 - Strategy Basics: Why you should select 3-5 recurring themes

0:37 - AI Settings: How to update your target audience and topics in Taplio

1:24 - Post Labels: Associating tags with your pillars for better analytics

1:44 - Creating Labels: Setting up your tracking system in the composer