The Pre-Publishing Checklist: The 6 Questions You Should Ask

Most LinkedIn posts don't get read. They get scrolled past.

Here's the ultimate pre-publishing checklist that you need to go through before posting on LinkedIn. This checklist should be your north star, if you want to post with substance and to drive real business impact.

Key discussions in this video:

• 0:00 - Question 1: Is it mobile optimized? (80% read from mobile)
• 0:15 - Question 2: Can they use this right now? (educate, entertain, inspire)
• 0:35 - Question 3: Do you sound like everyone else? (finding your tone)
• 0:51 - Question 4: Easy enough for a 10-year-old?
• 1:03 - The 500-character lead magnet trick (where bolding does the work)